Retargeting
Why "lost" traffic is your cheapest conversion
A closer look at why users who already engaged convert at a fraction of new-traffic cost.
Read article →PlayAff is a performance-driven affiliate network built on retargeting, data intelligence and clean integrations — turning users who almost converted into revenue you can measure.
PlayAff is an affiliate network created to boost company growth through performance marketing. We connect advertisers to a qualified network of partners — using technology, data intelligence and strategic monitoring to deliver consistent, measurable results.
Connect companies and affiliates through intelligent performance marketing solutions, generating sustainable growth for all partners.
To be a benchmark in affiliate marketing, recognized for innovation, trust and results across every market we operate in.
We value solid relationships with advertisers and affiliates — always acting with ethics, responsibility and commitment in every partnership.
Every solution is built around the same principle: no result, no cost. Each service works independently or as part of a full retargeting stack.
Campaigns priced purely on outcomes — CPA and RevShare models with no fixed fees and no risk for the advertiser.
We re-engage users who already showed intent, recovering lost opportunities before they convert with a competitor.
Automated, real-time media buying across premium inventory, optimized continuously against performance data.
Behaviorally segmented display campaigns with frequency capping, built to convert without fatiguing your audience.
Full-funnel visibility into traffic, segments and conversions — the intelligence layer behind every decision we make.
Pixel, Postback and API-based tracking that attributes every conversion accurately, without requiring a migration.
No system migration required. PlayAff integrates directly with the platforms advertisers and affiliates already use, centralizing tracking and guaranteeing data reliability.
Lightweight, GTM-ready tag that captures conversion events directly on your site or app.
Server-to-server confirmation for accurate attribution, even in cookie-restricted environments.
Direct API connections where available, for real-time data exchange between platforms.
Centralized, continuous monitoring of every campaign, segment and touchpoint — fully transparent.
Precise crediting of conversions across channels, so budget goes exactly where it performs.
Full compliance with LGPD/GDPR — no collection of sensitive personal data, operating in a secure, auditable environment at every stage.
A single, ordered pipeline — each stage feeds the next, so performance compounds instead of resetting with every campaign.
Pixel, Postback or API connected to your existing platform — no migration needed.
Behavioral data splits your audience into precise, addressable groups.
Programmatic and display campaigns launch against each segment.
Every impression, click and conversion is logged and attributed in real time.
Data-driven adjustments continuously improve conversion rate and cost.
Proven segments and creatives scale with intelligence, not guesswork.
Wherever a user shows interest and drops off before converting, PlayAff's retargeting model applies.
Whether you send traffic or receive it, PlayAff's model is built so incentives stay aligned on results.
Plug PlayAff into your existing stack and recover users who dropped off — with zero fixed cost and no risk to your budget.
Access a curated portfolio of advertisers across high-intent verticals, with clear reporting and reliable, on-time payouts.
Choose the model that fits your traffic — or combine both as your portfolio grows.
Receive a fixed amount for every new user who signs up through your link and meets the campaign criteria — such as a minimum deposit.
Earn a recurring percentage of the net revenue generated by the users you referred — you keep earning for as long as they stay active.
This section is structured to hold real partner testimonials as they're collected — nothing shown here is a stand-in for an actual quote.
"Testimonial pending — space reserved for verified partner feedback."
"Testimonial pending — space reserved for verified partner feedback."
"Testimonial pending — space reserved for verified partner feedback."
This section is structured and ready to display verified results as live campaigns are published.
Awaiting first published case study. Metric structure ready for real campaign data.
Awaiting first published case study. Metric structure ready for real campaign data.
Awaiting first published case study. Metric structure ready for real campaign data.
A growing collection of short reads on what actually moves conversion rates.
A closer look at why users who already engaged convert at a fraction of new-traffic cost.
Read article →When to rely on client-side pixels versus server-to-server postbacks for reliable attribution.
Read article →How to scale retargeting responsibly without collecting sensitive personal data.
Read article →There is no fixed cost. Our model is performance-based — CPA and RevShare — so you only pay for results actually delivered.
No. Integration happens via Conversion Pixel, Postback (server-to-server) or API, layered on top of the platform you already use.
Yes. We operate in full compliance with LGPD and GDPR, and we do not collect sensitive personal data as part of our tracking or segmentation.
iGaming, e-commerce, retail, education, subscriptions, streaming, insurance, entertainment and other high-intent digital verticals.
Every campaign runs with frequency capping and behavioral segmentation, so retargeting stays relevant instead of repetitive.
Tell us a bit about your business and whether you're joining as an advertiser or a partner — we'll get back to you shortly.